Coiffure parts that are sometimes braided / SUN 2-23-25 / Aetna alternative / "Lohengrin" soprano / Collectors of signatures? / Nickname for Milwaukee's baseball team / Marriage equality activist Windsor / Love interest in a Hallmark movie, maybe / Queendom in the Bible / Home of the Sugarloaf Cable Car, informally / Reality competition show with quickfire challenges

Theme answers:

• QUICK TURNAROUND (23A: What a tight deadline might require ... or what's found in 30-Across?)
• "WHERE DID I PARK?" (contains "RAPID" (i.e. "quick") turned around) (30A: Question when leaving a grocery store, perhaps)
• LOOK THE OTHER WAY (46A: Tolerate misbehavior ... or what's found in 56-Across?)
• FEDERAL GRANT (contains "GLARE" (i.e. a "look") facing the other way) (56A: Source of some public funding)
• ASSBACKWARDS (67A: Totally the wrong way ... or what's found in 79-Across?)
• "I'M HAPPY TO OBLIGE" (contains "BOOTY" (i.e. "ass") backwards) (79A: "It'd be my pleasure")
• REVERSE COURSE (91A: Completely change one's position ... or what's found in 104-Across?) 
• SCOTCH TAPE ROLLS (contains "PATH" (i.e. "course") reversed) (Gift-wrapping supplies)

Word of the Day: KATE BUSH (77D: Singer whose 1985 song "Running Up That Hill" became a top 10 hit in 2022 after being featured on "Stranger Things") —

Catherine Bush (born 30 July 1958) is an English singer, songwriter, record producer and dancer. Bush began writing songs at age 11. She was signed to EMI Records after David Gilmour of Pink Floyd helped produce a demo tape. In 1978, at the age of 19, she topped the UK singles chart for four weeks with her debut single "Wuthering Heights", becoming the first female artist to achieve a UK number one with a fully self-written song. Her debut studio album, The Kick Inside (1978), peaked at number three on the UK Albums Chart.

Bush has released 25 UK Top 40 singles, including the Top 10 hits "The Man with the Child in His Eyes" (1978), "Babooshka" (1980), "Running Up That Hill" (1985), "Don't Give Up" (a 1986 duet with Peter Gabriel), and "King of the Mountain" (2005). All nine of her studio albums reached the UK Top 10, with all but one reaching the top five, including the number one albums Never for Ever (1980), Hounds of Love (1985) and the greatest hits compilation The Whole Story (1986). Since The Dreaming (1982), she has produced all of her studio albums. [...] 

Bush has received numerous accolades and honours, including 14 Brit Awards nominations and a win for British Female Solo Artist in 1987, as well as seven nominations for Grammy Awards. In 2002, she received the Ivor Novello Award for Outstanding Contribution to British Music. She was appointed a Commander of the Order of the British Empire (CBE) in the 2013 New Year Honours for services to music. She became a Fellow of the Ivors Academy in the UK in 2020, and was inducted into the Rock and Roll Hall of Fame in 2023. (wikipedia)

There's nothing very original or inventive about this theme, but it's diverting and well-executed and in no way off-putting, which puts it well ahead of most Sundays. The theme was transparent and nothing about it was challenging—which is something of a disappointment on any day, and especially on a Sunday—but it does what it does and it does it consistently and cleanly. The only issues I had were little contrivances in a couple of the theme answers, which were probably a result of needing the theme answers to come out symmetrically. For instance, the phrase is "HAPPY TO OBLIGE"—the "I'M" part, while grammatically reasonable, feels overly formal and tacked on. And the ROLLS in SCOTCH TAPE ROLLS feels superfluous in multiple ways. It's just hanging out there, redundantly, at the end of the phrase, not involved in the backwards "PATH" or anything. Further, I know the phrase as "Bass-Ackward." Did I just make that up? Somehow, I doubt it ... Nope, it's a real phrase, alright. But I guess ASS-BACKWARD must've come first, so that's not really a problem—just another part of the themer set that struck my ears as slightly off. As contrived phrases go, I actually kinda like "WHERE DID I PARK?" Nothing about it seems particularly forced or awkward, and I can imagine asking this very question, though usually not coming out of a grocery store (???). I've never once wondered where I parked after coming out of somewhere so basic, somewhere I visited for only a short time. But if I'm coming home from a plane trip, or if the parking area is truly vast (as with certain malls) and/or multi-tiered, OK, then sure. Anyway, this theme tells you what it's going to do (left half) and then does it (right half), so if nothing else, it's straight-shooting. And totally non-tricky. I know some of you really like non-tricky. Well, here you go.

I got QUICK TURNAROUND and instantly knew that the first set of circled squares were going to contain a word meaning "quick" but turned around. First thing I thought of (in five letters) was RAPID, and sure enough, sure enough. With the rest of the themers, I didn't even have time or inclination to wonder about how the circled squares would be filled; they were all so easy to get, that I never had to put my knowledge of the theme to use. In fact, I can't see any place in the grid that could've caused any major trouble for regular solvers. I had one brief "yikes" section, and that was the CIGNA / CASTS cross. I don't really know CIGNA well, and while I could hear it in my head, I thought it was SIGNA (49D: Aetna alternative). And CASTS ... well, that has one of the trickier clues in the whole puzzle (49A: Collectors of signatures?) (conventionally, esp. if you're a kid, if you have a cast—for a broken arm or leg, say—you get people to sign it). I've never heard anyone use ELEVENTY, even facetiously, but someone somewhere must've, and it wasn't hard to infer. Thought it was weird to refer to King Midas as GREEKY for a couple seconds—surely he's just GREEK—but actually he's not Greek at all (he's from Phrygia, which was in central Anatolia, i.e. modern Turkey), and anyway, the answer has nothing to do with nationality. He wanted everything he touched to turn to gold, and (tragically) got his wish (the gift was a curse, who'd've thunk!?). I guess that makes him GREEDY, sure.

Another little struggle happened when I had the [Supply at the Hershey Company] as COCOA and then the [Delta hub: Abbr.] as ORL (!?!), which proved awkward when the "R" cross of ORLand really seemed like (and in fact was) some version of "ORLando" (specifically O-TOWN). Took a little backtracking and untangling to get CACAO / ATL / O-TOWN all sorted out. But that was just your ordinary everyday kind of struggle, not at all unexpected on a Sunday. As I say, this one doesn't bring any heat at all, difficulty-wise. Maybe if you don't know the BREW CREW, the SW might get a little hard, with a reality show (TOP CHEF) (99A: Reality competition show with quickfire challenges) and a ["Lohengrin" soprano] down there. But still, that's more likely to be a slow patch than a knee-buckler.

Comments and explanations:

• 5D: Receive severe criticism (TAKE HEAT)— I took FLAK there for a little bit
• 74A: It may be on the chopping block (LOIN) — that is, a piece of meat. Pork LOIN, beef LOIN. I don't like the word LOIN. Don't like the way it sounds, don't like its proximity (aurally and physically) to GROIN. I especially don't like it without its specific meat qualifier. I knew the clue was a tricksy / wordplay clue, but I was hoping for ... a different word (I'm never hoping for LOIN).
• 47D: Horse's behind (HAUNCH) — speaking of LOIN (specifically the "LOIN and leg of a four-footed animal") ... I often complain about awkward plurals (see, for instance, ATONERS, or IRONIES (side by side!)) but here I'm going to complain about an awkward singular. It's not that singular HAUNCH isn't real, it's just that I hear HAUNCHES way more often, esp. in reference to living creatures (and not meat). In fact, I'm not too sure about the distinction between HAUNCH and HAUNCHES where a horse is concerned. I mean, look at this definition from vocabulary dot com—it doesn't seem to know the singular / plural distinction either:

• 32D: Marriage equality activist Windsor (EDIE) — here's what I wrote about her on Jun. 4, 2022:

• 24D: Scarlett Johansson, Rami Malek or Vin Diesel (did you know?) (TWIN) — I didn't know, but ... please don't ask me "did you know?" when I'm solving a crossword. You could tack that question on to literally any crossword clue. All of them. "Did you know?" Shh, I'm solving. I know and don't know lots of things.

• 10D: Forget to finish writing a clue, mayb (ERR) — I guess this is supposed to be cute, but the thing is, what you have here is not someone "forgetting to finish" the clue. No one leaves the "e" off "maybe" because they "forgot" it. It's a typo / mistake. "Forgetting" has nothing to do with it (except maybe that you "forgot" to proofread, that I'd buy)
• 16D: Coiffure parts that are sometimes braided (RATTAILS) — lol, the tonal distance, the ... fanciness distance between "coiffure" and RATTAILS cannot be measured. Light years won't cut it. The distance is infinite. In the history of the world, no one has ever put RATTAILS and "coiffure" in the same sentence. Until now. Me. I did it. Call the OED or whoever keeps records about these things.
• 60D: Love interest in a Hallmark movie, maybe (NICE GUY) — are they always "nice"? To start with? Or even to end with? I watched a bunch at peak COVID (i.e. peak shut-in, peak stave-off-gloom), and I feel like there's often something ... dickish about those guys until the woman, like, makes them come around somehow. Like, they're part of some consortium that's going to tear down the old mill until the plucky local woman gets them to see the meaning of Christmas or some such crap. But admittedly I'm no longer an aficionado, so maybe the lead guys are all just nice and ... not sure where the tension is if that's true, but OK.
• 84D: Ocean in "Ocean's Eleven" (TESS) — had the "TE-," wrote in TEAM. I saw the original Ocean's Eleven once. I love Soderbergh to death, but somehow can't bring myself to see the Clooney / Roberts ones. I get real cynical when that much "Aren't we beautiful movie stars?" power is aimed at me. I should probably just suck it up and watch. Soderbergh has rarely let me down.

Signed, Rex Parker, King of CrossWorld

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