Furniture retailer with an arboreal name / WED 4-24-24 / Tragic NASA mission of 1967 / Lewis who sang the theme for "Avatar" / Classic computer game in MoMA's video game collection

 

West Elm (stylized as west elm) is a retail store that features contemporary furniture designs and other housewares. It is a wholly owned subsidiary of Williams-Sonoma, Inc. There are currently stores in the United States, Canada, Mexico, Australia, United Kingdom, Saudi Arabia and the United Arab Emirates. Customers are able to shop in-store, online, or through a catalog by telephone. The larger products such as sofas and beds are only displayed in stores for customers to see and feel in-person, likening West Elm to a pure catalog/online retail company. (wikipedia)

Again, I don't understand why this is an idea you'd want to build a theme around. Who cares or notices that (capital) letters of the alphabet have LATERAL SYMMETRY? And as for the grid ... crossword grids have LATERAL SYMMETRYall the time. All. The. Time. It's not a remarkable feature. Not in the least. So you've got a totally ordinary architectural element and then you've tied your hands behind your back and limited yourself to just ... [counting] ... eleven letters of the alphabet for your theme answers, all so you could go "look, those letters have LATERAL SYMMETRY?" When I say I don't understand, I mean I don't understand how anyone thought any of this would be fun or interesting from a solver's point of view. I mean, is anyone, literally anyone, excited to see MAUI, HAWAII? MAUI, HAWAII? Oh, that Maui! I was thinking maybe Maui, North Dakota, but of course, MAUI, HAWAII, I see it now (/sarcasm). I don't mind the other themers at all—they're nice answers, some of them—but do I care that their letters have LATERAL SYMMETRY? I do not. Also, did you know that there are no other Down answers besides the themers that have the same lateral symmetry? I would say this is nice attention to detail, and it is, but it's a detail that a. no one is going to notice, and b. potentially compromises the grid, i.e. your best choice for an answer at any given point when building your grid might, in fact, be a laterally symmetrical one, but for this theme, if the answer is a non-thematic Down, you'd now have to go off of that best choice if it were in fact laterally symmetrical ... and for reasons no one cares about. And if you think *avoiding* lateral symmetry is easy, notice that the Acrosses have HAM, and TAU, and WOAH ... all of them composed of laterally symmetrical letters. This is all to say that a lot of careful attention had to go into making a tree fall in the woods that no one is there to hear until you call out to them and say "hey guys, listen to that tree falling!? Hear it!?" Erm, kinda? Not really.

I say EWW to ERM. I say EWW to EWW too, in that I was told only yesterday that the spelling is actually just a two-letter "EW." Does the puzzle think I don't remember yesterday? Well, in general that's a pretty good bet, the days do kinda bleed into one another that makes them hard to distinguish, but that "EW" business, I remember. WOAH is also terrible but at least it was clued with special attention to its ugly wrongness (51A: "Slow down!," spelled unusually). Except ... WAIT, WHAT? No one would spell WOAH that way for *that* meaning of the word ("slow down"). Younger people do tend to spell it that way, but only to express astonishment, not to stop their horses. Bizarre cluing choice. ATAD is not "the smallest amount"—it's a totally unspecified amount—but I guess figuratively you can get away with this clue (I had ATOM here). ABYSM? (70A: Bottomless pit). LOL just say this word out loud to yourself a few times if you wanna feel silly. This is different from an ABYSS how? And how is it "appropriate" that OPRAH has a middle name that's the same as her best friend's first name? (34D: Celebrity whose middle name is Gail, appropriately enough). It's a weird coincidence, I'll grant you, but there's nothing "appropriate" about it. If your middle name were WOOD and you grew up to be a carpenter, *that* might be "appropriate"; but unless we think of OPRAH as having grown up to be a windstorm, "Gail" doesn't really qualify as "appropriate." 

I don't know my Laotian currency from my Albanian currency, so KIP was an adventure (26D: Currency of Laos) ... wait, is Albania the LEK ... it is! Hey, maybe I do know my Laotian currency from my Albanian currency. Fascinating development. There were no particularly difficult parts of this grid, except maybe the far north, where my consumer habits didn't prepare me for what was being offered, i.e. I am only vaguely aware of WEST ELM and probably would've told you it was a clothing retailer (plus I thought the "arboreal name" was going to be WOOD-something); and as for IMODIUM (18A: Alternative to Pepto-Bismol) ... I know the name, but not how to spell it, and after Pepto, my familiarity with brand names in this category drops off sharply. Even ARCADIA, which is kind of in my wheelhouse, didn't come to me quickly (I thought maybe "Pan's domain" was something like ORGIES or PARTYING or something like that) (15A: Pan's domain in Greek myth). So I had to run a lot of crosses through that section before it filled out. Otherwise, smooth sailing. See you tomorrow.

Signed, Rex Parker, King of CrossWorld

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