Stimulating drug, informally / WED 1-17-24 / Bit of traditional Polynesian attire / Subject of a hairy hoax / Potter's area of expertise / Question often preceded by "But ..." / Product once advertised with the slogan "Everything you love about coffee without everything you don't" / Accelerated path of advancement

Constructor: Morton J. Mendelson

Relative difficulty: Easy-Medium

THEME: dropped down — theme answers are two-word phrases where the last letter of the first word and the first letter of the second word are shared ... literally, by the same square: the first word proceeds Across to its last letter, and then the second word drops down from that same letter:

Theme answers:

• FAS[T / T]RACK (1A: Accelerated path of advancement)
• SPLI[T  T]ICKET (5A: Ballot with votes for multiple parties)
• HOL[D / D]EAR (10A: Cherish)
• GRAS[S / S]KIRT (35A: Bit of traditional Polynesian attire)
• TEASE[R / R]ATE (28A: Promotion for a new credit account, maybe)
• PE[P / P]ILL (32A: Stimulating drug, informally)
• BULLE[T / T]RAINS (47A: Ultra-rapid transit options)
• STRI[P / P]OKER (53A / 57D): Game that everyone but one person barely loses?) ("barely" here = "nakedly")

Word of the Day: SANKA (24A: Product once advertised with the slogan "Everything you love about coffee without everything you don't") —

Sanka is a brand of instant decaffeinated coffee, sold around the world, and was one of the earliest decaffeinated varieties. Sanka is distributed in the United States by Kraft Heinz. // Decaffeinated coffee was developed in 1903 by a team of researchers led by Ludwig Roselius in Bremen, Germany. It was first sold in Germany and many other European countries in 1905–1906 under the name Kaffee HAG (short for Kaffee Handels-Aktien-Gesellschaft, or Coffee Trading Public Company). In France, the brand name became Sanka, derived from the French words sans caféine ("without caffeine"). The brand came to the United States in 1909–1910, where it was first marketed under the name "Dekafa" or "Dekofa" by an American sales agent. // In 1914, Roselius founded his own company, Kaffee Hag Corporation, in New York. When Kaffee Hag was confiscated by the Alien Property Custodian during World War I and sold to an American firm, Roselius lost not only his company, but also the American trademark rights to the name. To re-establish his product, he began to use the Sanka brand name in America. [...] The intensive American advertising campaigns included the 1927 broadcasts of Sanka After-Dinner Hour (or Sanka Music, Sanka After-Dinner Music, Sanka Music Hour, and Sanka After-Dinner Coffee Hour), heard at 6:30 pm Tuesdays on New York's WEAF. Sanka was a sponsor of I Love Lucy, The Twilight Zone, and The Andy Griffith Show during their respective runs on CBS television in the 1950s and early 1960s. The Andy Griffith Show Sanka sponsor spots featured the cast members. It was also a sponsor of The Goldbergs (1920s to about 1960 on radio and television, unrelated to the U.S. 2013 ABC television series) where, on many episodes, Mrs. Goldberg (Gertrude Berg) would address the camera and talk to the TV audience and tell them about Sanka coffee. After the sales pitch, she would walk away, usually from the window, and start the show. // With such promotion, Sanka became a nationwide sales success, with General Foods Corporation taking over distribution in 1928 as a defensive measure, since Sanka directly competed with its noncaffeine coffee substitute Postum. The bright orange label that made Sanka easily identifiable to consumers found its way into coffee shops around the country in the form of the decaf coffee pot. Coffee pots with a bright orange handle are a direct result of the American public's association of the color orange with Sanka, no matter which brand of coffee is actually served. Businesses that serve rival Folgers decaffeinated coffee usually have green-handled pots. (wikipedia) (my emphasis)

This is the 17th day of January, and so far in 2024, 15.5 of the puzzles have been made by men to just 1.5 by women. And where solo constructions are concerned, the M/W split is a grim 14 to 0 now. This discrepancy was a blip a week ago, but it's bigger than a blip now, and if you look back in December, things weren't much better. Women are publishing puzzles every day. Just not here. It's very weird. And it's hard to see why. It's not like the puzzles we've been treated to this year have been so great that they just Had to be published. Today's puzzle certainly did not. It's like a rejected Thursday theme that they decided not to reject, but to run on Wednesday instead. You've got a trick ... but no rationale. No revealer. No point. Just a downward turn, which anyone who's been solving puzzles long enough has seen before, probably multiple times. OK, there's a letter-sharing part to the trick. So? What is the point of all this? The point appears to be ... volume. Like, "put enough theme stuff in there and maybe no one will notice that there's actually no point to any of this." Because that's really all this theme has going for it—there's ... a lot of it. But a lot of "who cares?" is still "who cares?" Maybe moreso.