Product once advertised with the jingle Who Wears Short Shorts? / TUE 11-10-20 / How Marcie addresses Peppermint Patty for no apparent reason

Constructor: Robert Fisher

Relative difficulty: Medium-Challenging (I just woke up, which may have made me slower, but I was over 4, which is sluggish on a Tuesday)

THEME: people in charge of the drinks? — theme clues are people who work with drinks ("?") but answers are just familiar phrases that can be interpreted punnily (!) as people who work with drinks:

Theme answers:

• PORT AUTHORITY (20A: Sommelier?)
• DRAFTSPERSON (29A: Bartender?)
• FOUNTAINHEAD (46A: Soda jerk?)
• GROUNDSKEEPER (56A: Barista?)

Word of the Day: GOUDA (27D: Dutch city or a cheese it's famous for) —

Gouda (Dutch pronunciation: [...] is a city and municipality in the west of the Netherlands, between Rotterdam and Utrecht, in the  province of South Holland. Gouda has a population of 72,338 and is famous for its Gouda cheese, stroopwafels, many grachten, smoking pipes, and its 15th-century city hall. Its array of historic churches and other buildings makes it a very popular day trip destination.

In the Middle Ages, a settlement was founded at the location of the current city by the Van der Goude family, who built a fortified castle alongside the banks of the Gouwe River, from which the family and the city took its name. The area, originally marshland, developed over the course of two centuries. By 1225, a canal was linked to the Gouwe and its estuary was transformed into a harbour. City rights were granted in 1272. (wikipedia)

Second day in a row when the "easy" puzzle felt like a slog. Looked at four clues in the first (NW) section before I actually knew one cold. No clue about SNAFU SCOPE NONOS or ALERT at first glance. Had to wait til FOOT before an answer was clear. Had to wait until SCO-E and even then wait some more to understand SCOPE, so bizarrely vague was its clue (and so rarely do I ever, ever use a SCOPE ... hey clue, don't say "you" if you don't mean "me") (1D: It will have you seeing things). At 2D: Discussing politics and religion with strangers, often (NONOS), "Discussing politics and religion with strangers..." is one thing, not two, so the idea that that answer would be *plural* never occurred to me. "Qui vive"?? I always forget what this means (because it's not current at all), and even when I remembered (vaguely) what it meant, I put the wrong answer in (wrong answer: ALIVE; 3D: On the qui vive (ALERT)). All that slopping around for a lousy 5x5 corner that isn't even well filled. That opening did not augur well. The theme isn't bad, conceptually, but DRAFTSPERSON was a total mystery to me, even after I got DRAFT. I don't think I've ever seen the word. I get now that it is the non-sexist, genderless version of the more common "draftsman," but even then, I only sort of know what a "draftsman" is, and that answer doesn't really fit with the other themers (AUTHORITY, HEAD, and KEEPER all imply a certain important status, whereas PERSON ... doesn't).